Digital Marketing

Digital Marketing That Pays for Itself

Social, paid search, content and analytics — run by the people who build the product.

Most agencies hand you a report and wait for a developer. Microdesk is a software company that also runs digital marketing, so a landing page, a tracking fix or a new funnel step gets built the same week it is recommended. We run social media, Google Ads, content and analytics for businesses in Pakistan, the United States, the United Kingdom and across Europe — including app install campaigns for the products we ship. Every engagement starts with measurement, because a campaign you cannot attribute is a campaign you cannot improve.

What's included

Our Digital Marketing Services

Everything you need, delivered by one accountable team.

01

Social Media Marketing

Content calendars, creative and community management on Instagram, Facebook, TikTok and LinkedIn.

02

Google Ads & PPC

Search, Performance Max and remarketing campaigns built around keywords that actually convert.

03

App Install Campaigns

User acquisition for iOS and Android, with attribution set up so you know your true cost per install.

04

Content Marketing

Articles, landing pages and case studies written to rank and to close, not to fill a calendar.

05

Email & Retention

Onboarding sequences, win-back flows and lifecycle campaigns that lift repeat revenue.

06

Analytics & Attribution

GA4, Search Console, pixels and events wired up properly, with a dashboard you can read in a minute.

How we work

Our Process

01

Audit & Baseline

We check what is tracked, what is broken and what is already working before spending a rupee or a dollar.

02

Strategy & Targeting

Audience, offer and channel mix agreed in writing, with a target cost per lead or install.

03

Creative & Build

Ads, copy and landing pages produced in house — including the code changes the funnel needs.

04

Launch & Optimise

Small tests first, then budget follows evidence. We cut losers quickly and scale what converts.

05

Report & Iterate

A monthly plain-English report on spend, leads and cost per result, plus what we are changing next.

Why Microdesk

What you get

Recommendations get implemented, because the same team writes the code
Tracking fixed first, so every number in the report can be trusted
Reporting in plain English — spend in, leads out, cost per result
No lock-in contracts and no fake vanity metrics
Tech we use

Tools & technologies

Google AdsMeta AdsGA4Google Tag ManagerSearch ConsoleLooker StudioMailchimp

Where we work

We partner with startups and businesses in Pakistan, the United States, the United Kingdom and across Europe — with overlapping hours and clear, async communication.

Related work

Projects we've delivered

FAQ

Frequently Asked Questions

What does a digital marketing agency actually do?

A digital marketing agency plans and runs the channels that bring you customers — social media, paid search, content, email and analytics. Microdesk adds the engineering side, so landing pages, tracking and funnel changes get built rather than just recommended.

How much should I spend on digital marketing?

Start small enough to learn and large enough to get data — usually a modest test budget across one or two channels for the first month. Once we know your cost per lead, we scale the channels that clear your target and stop the ones that do not.

How is this different from your SEO service?

SEO earns traffic you do not pay per click for, and compounds slowly. Digital marketing covers paid and social channels that switch on immediately. Most clients run both: paid brings customers this month, SEO lowers the cost of acquiring them next year.

Do you market mobile apps as well as websites?

Yes. We run App Store and Play Store optimisation plus paid install campaigns on Meta and Google, with attribution configured so you can see cost per install and cost per activated user rather than just downloads.

When will I see results from digital marketing?

Paid campaigns generate data in days and usually reach a stable cost per lead within four to six weeks of optimisation. Content and organic social take longer, typically three to six months, which is why we normally run them alongside paid rather than instead of it.

Ready to start your digital marketing project?

Book a free consultation and get a clear, fixed-scope quote — no obligation.

Further reading

Other services